Successfully re-booking, or renewing exhibitors onsite, or online can bring in 75% or more of a conference’s exhibit revenue in just a few days.
ARS Can Help!
The truth is that securing that revenue in a such a short time actually takes smart planning, long timeline, targeted exhibitor marketing, and a detailed fulfillment plan. Few associations can devote their conference team to this task onsite, or online leading up to the show – so we step in to fill the gap.
What We Do
We start by listening, because much of the key to success during the brief window when we’re onsite selling your next year’s exhibit space is understanding what you do, what your clients need, and how your event solves their problems.
Next, we work with you on your goals and strategy for the event, focusing on tailoring a floor plan that will maximize your revenue, give your exhibitors a powerful space in which to showcase their products and programs, and ensure a great experience for attendees who interact with the exhibit hall. We then develop the needed marketing collateral (prospectus, flyers, email messaging, post cards, website copy, social media messaging, and so forth).
Leading up to your event, we get to know your organization and learn everything we can about your current events and those past and prior–so that we can not only highlight what’s strong and trusted about your conference year after year but also point out opportunities that are unique to an event (e.g., a favorite speaker, location, anniversary year, and so forth). And as we begin to market the rebook concept to your exhibitors, we get to know them too. So once we get onsite, we have laid a strong foundation of trust with which to work with exhibitors and an efficient, powerful action plan that will work for you.
Call 703-609-3974 to learn more, or email [email protected]