Association Management

A Non-Profit is a Tax Status – NOT a Business Model.

You cannot survive on member fees only – non-dues revenue is essential.

ARS helps solve revenue growth challenges for our non-profit associations, whether it’s introducing new corporate partner program, overhauling exhibit & sponsor sales, identifying and valuing existing assets, or membership processes.

We focus on the issues contributing to an organization’s revenue stall, and design fresh approaches to increase existing revenue centers – and launch new ones.

For our primary areas of consulting, our systematic approach enables our team to resolve our client’s overall challenge.

We start with a comprehensive organizational review – which often includes:

  • Detailed business analysis, including revenue streams of current member base, supplier, sponsor, affiliates and competitors – as well as identifying potential new targeted markets.
  • Analysis of the prospecting, sales and marketing process for corporate partnership, sponsorship, exhibit & advertising programs
  • Meet with organizational stakeholders, existing members/sponsors/exhibitors, potential members/sponsors/exhibitors, etc., and pivotal internal staff, leadership, and board – as needed.

Our team then conducts an in-depth Industry Analysis, which includes:

  • A review of competing organizations, including targeted audience(s), business models and organizational process.
  • A comparison of categories, price points, and where possible, income, for dues, products, or sponsorships
  • A review of benefits comparisons and market position for other associations

ARS then reports-out and/or presents its findings, custom recommendations, designed to facilitate discussions to maximize your associations potential, including:

  • New scenarios for pricing or infrastructure based on empirical data and feedback
  • Specific implementation and marketing recommendations.
  • Next steps on executing new scenarios

Attention Associations

Do you have stagnant non-dues revenue?
Learn what you're doing wrong!

Download the FREE Revenue Generator Guidebook to discover:

  1. How to leverage programs and assets into material revenue.
  2. How to properly identify who to market to.
  3. How an effective Revenue Audit increases income.
  4. How to incentivize members to help.

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