Tips to keep in mind from the potential sponsors perspective, when selling sponsorships:
- 1. What does my company get out of this?
- 2. What’s so unique about this sponsorship –compared to others?
- 3. Will, or how, will my company directly engage an audience?
- 4. Do I like this sponsorship and does the audience fit my target audience?
- 5. Does this sponsorship reflect my company well?
- 6. What kind of return could I see from sponsorship? (need not be monetary)